For over 100 years, we have crossed many exciting milestones, becoming an inseparable part of the daily lives of millions of Indians. Throughout our journey, we have sharpened our focus on meeting the evolving customer requirements persistently, adding improved and new products to our portfolio. Our brand has enhanced its respect, reach, and recall, and we have strived to ensure our competencies equal the best in the world.
When you think of us, you probably think about batteries.
Eveready has long emerged as a name synonymous with batteries, and your trust in us makes us a leader in the battery segment, commanding over 50% of India's market share. GIVE ME RED – the three words of our iconic brand campaign that became a popular youth slogan 25 years ago, creating history in India’s advertising arena.
Our manufacturing capabilities are equipped with globally benchmarked technology platforms, and we follow best-in-class operating standards, with a relentless focus on quality (ISO 9000), environmental best practices (ISO 14000), and the rapid adoption of technology. Our research and development (R&D) facility is approved by the Department of Scientific and Industrial Research (DSIR), Ministry of Science and Technology, Government of India.
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