Eveready has a fabled distribution network, reaching the retail trade from urban centres deep into the interiors of the country, making special efforts to bring India's lighting and portable energy solutions closer to the consumer.

Eveready’s unique distribution strength lies in its ability to access and serve both semi-urban and rural India, as well as larger cities. This, coupled with synergies from existing traditional distribution networks, new electrical outlets, e-tailing platforms, and modern-format retail stores, provides a clear path forward to achieve desired growth across all product segments.

The successful operation of our extensive sales network ensures the availability of our products in a wide variety of stores, including grocery, general merchandise, electrical, hardware, stationery, music, gift, chemist, photo studios, and pan shops, to name a few.

OUR DISTRIBUTION OBJECTIVE

  • To be the best-distributed product among the categories in which we participate.
  • To constantly explore new selling arrangements in identified markets to enhance the effectiveness of servicing.
  • To employ a systematic and scientific approach to ensure products are made available as close as possible to the consumer.
  • To leverage our sales and distribution competencies in identified new channels to bring a variety of products to the consumer.
  • To provide the best services to outlets through a diversified range of products, regular visits, and other facilities.
  • To offer our trade partners profitable and sustainable business opportunities, along with the prestige of being associated with the Eveready brand.
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Kolkata

Eveready Industries India Ltd.
2, Rainey Park
Kolkata - 700 019
West Bengal, India

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